Snack foods for kids are a whole market in themselves. But very few of these foods meet healthy eating guidelines. The companies spend a lot of time trying to convince you of the benefits of their product, but it's often just a lot of smoke and mirrors. So, how do these organic puffs hold up? Many of my fussy kiddies would quite like the dinosaur shapes!
🔹All the ingredients are certified organic (but remember this tells us about how the ingredients are grown, not the nutrient content)
🔹Common allergens include: milk products. May contain traces of soy.
🔹I love that each ingredient is listed with the amount contained in the product. There's no confusion or attempt at hiding exactly what's in this product and in what percentage.
🔹Sugar and sodium (salt) content meet healthy guidelines.
🔹The dinosaur shapes make them very appealing to kids!
🔹Fat and saturated fat content exceeds healthy guidelines with fat making up 16.5% of the product (recommended less than 10%) and saturated fat making up 3.1% (recommended less than 3%). This fat content would come mainly from the oil used to fry the puffs.
🔹There's very little of anything actually in this food. Each pack weighs only 6g and provides about 2% of a toddler's energy requirements.
🔹These are also incredibly expensive for what they are. A 4-pack costs $5.65, a pack is 6g and that works out to $235 a kilo!
🔹These individual packs have very little marketing on them, which I find quite surprising. The Whole Kids website is much more detailed with claims about 'nothing artificial, no funny numbers and no junk.' In reality, most claims (by Whole Kids and many other companies) about being natural and containing no nasties, are just marketing ploys. They're undefined terms, meaning you can't be sure of exactly what they mean and you can't hold a company to their word. After all, what are these 'nasties'? That's totally up to the company to decide. And who's to say that saturated fat isn't a nasty? I'm not a big fan.
🔹Essentially, this snack food is a filler food- but without being particularly filling! It's probably the equivalent to eating a small handful of rice bubbles (and maybe gold plated rice bubbles at that 🤑). If you don't already buy these, I certainly wouldn't encourage you to start. Other plain rice puffs or rice biscuits would be a much cheaper and nutritionally similar option.
About Mealtime Building Blocks
Dr Kyla Smith is a paediatric dietitian specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla and Lauren on their website and sign up for their newsletter, and the Facebook page or on the Instagram page.