Chewsday Review- Milo Original Snack Bar

Today’s Chewsday Review features the Milo original snack bar. Milo are the kings of clever marketing, so let’s see if they can get one past me here!

🔶Ingredients: whole grain wheat flour (22%), glucose syrup, wheat flour, formulated supplementary food base 10% (see below), invert sugar, modified starch (1412), maltodextrin, humectants (420, 422), vegetable oil (soy), malt extract, cocoa, sugar, flavour, emulsifier (471), salt, antioxidant (307b)

The “formulated supplementary food base” is just MILO and that contains extract of malted barley, milk solids, sugar, cocoa, calcium, iron, maltodextrin, vitamins (C, B3, A, B6, D, B2, B12), soy lecithin.

🔹Modified starch 1412 is Di-starch phosphate and acts as a stabiliser to maintain a consistent texture. Humectants 420 (sorbitol) and 422 (glycerol) are added to the product to stop it drying out. Emulsifier 471 comes from fatty acids and keeps the consistency of the bar and is not considered problematic. E307B is an antioxidant from Vitamin E and stops the food from spoiling- it’s well tolerated.

🔹Common allergens include: wheat, barley, milk, soy

🔶The positives:

🔹Medium fibre content. Works out to 2.1g per bar which is 20-30% lower than most other sweet bars. This works out to 15% of a young child’s fibre recommendation, and 11.6% of an older child’s daily fibre recommendations.

🔹The saturated fat content is within healthy guidelines at 1.5g/100g, and total fat content is also low.

🔹The sodium content of these bars is in the medium range at 110mg of sodium per 100g. This is below the general recommendations, but is higher than I’d like for a sweet product.

🔶The negatives:

🔹The sugar content of MILO bars are high at 21.8g/100g. This all comes from added sugar and you can look for at least four different sources of this in the ingredients list.

🔹There’s added vitamins and minerals in this bar, but I’m guessing hardly any because it’s not listed on the nutrition information panel.

🔶The marketing:

🔹“Source of fibre” That basically means it contains some fibre- but it’s one of the lowest fibre bars in this section of the supermarket.

🔹There’s a boy on the front playing cricket, and he looks like an elite sportsperson. I’ll bet you any money he doesn’t eat MILO bars.

🔹”4 health stars’. This is mainly because the MILO bar weighs 21g, compared to most other bars that weight 40g+. It just has less sugar and salt in it because it’s half the size.

🔶The alternatives:

🔹I’m actually incredibly surprised that these are a better option than most of the oat style bars. Don’t get me wrong, there’s still too much added sugar for this to be a regular food, and there’s nothing nutritious in them.

🔹Carman’s muesli bars or nut bars are a more nutritious option.

About Toddler Mealtimes

Toddler Mealtimes is an online subscription for parents who want to feel confident about teaching their toddler to enjoy a variety of foods. It's particularly helpful for those who are noticing their toddler becoming increasingly fussy, but they're not quite sure to handle it. The 12 month subscription guides you through managing toddler fussiness with confidence with regular tips and tricks via videos and photos. Sign up here www.toddlermealtimes.com.au

About Baby Mealtimes

Baby Mealtimes is an online subscription for parents with babies aged 4-12 months. It’s your one-stop-shop for everything you need to know about introducing solid food to your baby. The 12 month subscription guides you through what to offer and when, with meal ideas and a photo gallery of over 120 finger foods organised by age. Sign up here www.babymealtimes.com.au

About Mealtime Building Blocks

Dr Kyla Smith and Liz Beaton are paediatric dietitians specialising in fussy eating, feeding difficulties and childhood nutrition. Lauren Pike is an occupational therapist working in fussy eating and feeding difficulties. They have a private practice called Mealtime Building Blocks in Perth, Western Australia. You can connect with Kyla, Liz and Lauren here www.mealtimes.com.au

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